Meta Lead MagnetCall CenterEramajade ehitus
€170,000 in 5 months
€170,000
Revenue
227
Total leads
We added 250 000€ in new revenue for a 12-person heating contractor.
Hemland Projekt OÜ went from chasing tenders to qualifying inbound leads, by rebuilding their paid search funnel from query to revenue.
Results
92
Qualified leads
250 000€
Revenue
187.32x
Return on ad spend
Challenge
A high-margin niche with no inbound channel.
Hemland's previous agency had been spending on broad construction queries for six months. Conversion was below 1% and the cost-per-acquisition made paid search net-negative. They needed a channel that could feed crew capacity, not consume it.
Approach
01
Keyword reset
Cut 73% of spend on broad terms within two weeks. Kept five purchase-intent queries that mapped to specific service variants.
02
Service-level landing pages
Replaced the homepage as ad destination. Single calculator-style CTA. Removed the contact form in favour of a live booking widget.
03
Server-side conversion tracking
Moved off form-fills. The algorithm now optimises against actual won revenue from the CRM.
Solution
A Meta Lead Magnet, sales software, and a closing playbook.
We set up a Meta Lead Magnet that started generating leads within the first couple of days. We gave our client sales software to manage all the inbound leads, and a strategy document to close as many of them as possible.
“We went from chasing tenders to picking which projects to take. The phone hasn't stopped, and the leads are actually qualified.”
Reno. L
CEO, Hemland Projekt OÜ
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Meta Lead MagnetInterior work of the apartment
€200,000 in 14 months
770
Leads
€200,000
Revenue
